Surrogates SMS contest by 8TV - misleading advertisement

On 14 Oct 2009 afternoon, I was informed by a close friend that there is a Surrogates SMS contest held by 8TV. Grand Prize: Nintendo Wii (which I am researching with intention to purchase for my niece). So I did some research over the net on the movie from the web.

As advertised in their web, all 5 questions should be based on the movie but when I received the questions, they were at least 2 questions on 8TV programmes. I tried several rounds further and found all rounds had a few 8TV programme questions. After the contest I called a close friend and found the content provider who organized the SMS contest. I emailed them on the false advertisement and questions replied from their SMS gateway. The next day, they replied that to contact 8TV customer service at 0377288282.

Who should be responsible?

Update 19/10/09 1125AM: - A lady called from 8TV and informed I won consolation prize. I complaint about the false advisetiment to public and was asked to forward the complaint to her. Will update again after I receive the reply from 8TV.

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